Welcome sequences set the tone for the entire customer relationship. The job isn't to explain the product — it's to get the new user to their first 'aha' moment in the shortest path possible. Each sequence in this section is a 3–4 email flow with explicit purpose for each step: arrive, prove value, defuse friction, ask.
The templates cover trial welcomes (with and without credit card), product-led signups, newsletter welcomes (the reply-loop pattern), team-invite onboarding, first-purchase ecommerce flows, developer/API welcomes, agency client kickoff, enterprise pilot, and re-trial / re-subscribe flows. Each step includes a dayOffset so you can wire them straight into a sequencer.