15 free templates · no signup
Email templates that convert — by use case.
Hand-written templates for cold outreach, win-back, onboarding, launches, and more. Every template ships with three variations and the conversion principles behind every line.
- 3 variants per template
- Conversion notes per line
- Copy-paste anywhere
- No signup required
Most-copied template
Cold email for SaaS founders
Used 4,200+ times this month
Free forever
3 variants each
Direct · Story · Contrarian
Pick the one that fits the audience
15
Hand-written templates
3×
Variations per template
8
Use-case categories
0
Forms before you copy
Browse by category
Eight use cases, fifteen templates.
Pick the situation, not the format. Every category has at least one three-variant template ready to copy.
Cold outreach
Open the door without a discount. First-touch templates calibrated to land in primary, not promotions.
See templates
Win-back
Re-engage dormant subscribers and churned customers — honest, specific, no desperate-discount energy.
See templates
Lifecycle
Welcome series, onboarding, activation. Templates that set expectations and earn the second open.
See templates
Launches
Tease, launch, last-call. Sequence templates for the sends that have no second chances.
See templates
Ecommerce
Abandoned cart, post-purchase, replenishment. DTC-grade copy with discount logic built in.
See templates
Sales follow-up
Post-meeting recap, decision-forcing, silent-checkpoint. Templates that move the deal without nagging.
See templates
Promotional
Discount, BFCM, flash sale. Promo emails that don't train customers to wait for the next one.
See templates
Events
Webinar, in-person, exclusive roundtable. Invitations and reminders that don't read like Eventbrite.
See templates
Reply rate
27.5%
Across 4,200 sends since launch
❄️ Featured · Cold outreach
Best cold email template for SaaS founders
Three cold-email templates SaaS founders can copy today, plus the conversion principles behind each line.
- Three voices: direct ask, founder story, contrarian hook
- Per-line conversion rationale — copy and learn at once
- Subject + preheader pairings, each pre-scored
- Drop into Apollo, Lemlist, Smartlead, or just Gmail
All templates
The full library.
Every template ships free. Click any card for the three variants, the conversion notes, and a one-click "adapt with AI" handoff.
❄️
Cold outreach
Best cold email template for SaaS founders
Three cold-email templates SaaS founders can copy today, plus the conversion principles behind each line.
5 min · 3 variants
Open
🛒
Ecommerce
Abandoned cart email template for Shopify stores
Three abandoned-cart email templates Shopify stores can copy, with conversion notes per section.
4 min · 3 variants
Open
👋
Lifecycle
Welcome email template for newsletter subscribers
Three welcome-email templates that set expectations, deliver value, and earn the next open.
4 min · 3 variants
Open
💌
Win-back
Re-engagement email template (win-back inactive subscribers)
Three re-engagement templates that win back inactive subscribers without sounding desperate.
5 min · 3 variants
Open
🤝
Sales follow-up
Follow-up email after a meeting
Three post-meeting follow-up templates: recap, decision-forcing, and silent-checkpoint.
4 min · 3 variants
Open
📊
Cold outreach
Sales outreach email template (B2B)
Three B2B sales outreach emails calibrated for VP, IC, and exec personas.
5 min · 3 variants
Open
🚀
Lifecycle
Customer onboarding email template
Onboarding emails that drive activation in the first 7 days.
6 min · 3 variants
Open
🎉
Launches
Product launch email template
Three product-launch emails: tease, launch, and last-call.
5 min · 3 variants
Open
📅
Events
Event invitation email template
Three event invitation templates: webinar, in-person, and exclusive roundtable.
4 min · 3 variants
Open
🙏
Customer care
Thank-you email template
Three thank-you emails that don't sound robotic.
3 min · 3 variants
Open
💔
Win-back
Win-back customer email template
Three win-back templates for churned customers — honest, specific, and discount-led only where it pays for itself.
5 min · 3 variants
Open
📰
Newsletter
Newsletter promotional email template
Three promotional email templates that don't feel promotional.
4 min · 3 variants
Open
💬
Customer care
Feedback request email template
Three feedback request templates that actually get replies.
3 min · 3 variants
Open
🏷️
Promotional
Discount offer email template
Three discount-offer templates that don't train customers to wait for the next sale.
4 min · 3 variants
Open
📣
Internal
Internal team update email template
Three internal team update templates that get read instead of archived.
3 min · 3 variants
Open
Anatomy
Five parts. Each one earns the next.
Every template in the library follows the same structure — because the math doesn't change. The subject earns the open. The opener earns the body. The body earns the click.
1
Subject
Curiosity gap, length 28–50 chars, specific to the audience. Predict open before you write the body.
2
Preheader
Compounds the subject — adds a second hook, never restates the first. Often the line that wins the open.
3
Opening line
First 8 words decide the rest. No 'Hope this finds you well.' Earn the next sentence in the first one.
4
Body / proof
One claim, one piece of proof, one rationale. Cut anything that doesn't move the reader toward the CTA.
5
CTA
One ask, direct, low-friction. Specifies what happens after the click — no mystery, no anxiety.
By industry
Find the templates calibrated for you.
Same conversion principles, different vocabulary. We tag every template by the industry it was written for.
B2B SaaS
4
templates
DTC / Ecommerce
3
templates
Newsletter / Media
2
templates
Agency / Consulting
3
templates
Events / Communities
2
templates
Internal / People Ops
1
templates
Workflow
Template to inbox in under three minutes.
01
Pick the template
Browse by category, industry, or use case. Every template ships with three variations and the conversion notes per line.
02
Adapt with AI
Paste your audience, offer, or brand voice. Our AI rewrites the template to match — without losing the structure that makes it work.
03
Score + ship
Run it through the deliverability lint, score the subject line, and copy the final version into your ESP.
Results
"I just copied the template. Then this happened."
"Used the cold email template for our Series A outreach. 11 of 40 prospects replied — the highest cold-rate we've ever had."
Co-founder
B2B SaaS, Series A
"The abandoned-cart template recovered $14k in the first weekend. We'd been using the Shopify default for three years."
Head of growth
DTC, $2.4M ARR
"Win-back template hit 22% open rate on a list we'd written off. Voice came through; didn't feel templated."
Email marketer
Newsletter, 380k subs
FAQ
Questions, answered.
Are the templates really free?+
Yes. Copy-paste any template into your ESP, no signup required. The AI rewriter (which adapts the template to your audience) is also free up to 10 runs / month.
Can I edit them?+
All templates are plaintext you can paste straight into Gmail, Klaviyo, HubSpot, anywhere. Edit freely. The conversion notes flag what to keep vs. what to change.
What makes these different from generic 'email template' sites?+
Three things: (1) every template ships with three variants, not one, (2) every line has a 'why this works' note tied to a conversion principle, and (3) you can paste your brand voice and have the AI rewrite the template in seconds.
Can I sell or republish these?+
Use them inside your business or for client work freely. Don't republish them verbatim as a competing template library.