(See sequence steps for full flow.)
Hi {{firstName}},
Welcome to {{newsletter}}. Three things to set expectations:
- We send once a week, Tuesday morning, ET.
- Every issue runs ~800 words. You can read it in 4 minutes.
- It's free, no upsell, no course on the back end.
One ask: reply to this email and tell me — what's the one decision you're trying to make this quarter? Doesn't matter how big or small. I read every reply, and your answer shapes what I write next.
— {{senderName}}Hi {{firstName}},
I picked the single piece from the back catalog that gets the most "I sent this to my team" replies:
[{{backCatalogTitle}}]({{backCatalogURL}})
If you like that one, the rest will probably land. If not, hit unsubscribe — no hard feelings. Curated lists matter more than long ones.
— {{senderName}}Hi {{firstName}},
Your first real issue arrives Tuesday — it's about {{nextIssueTopic}}.
If you want it to land in your primary inbox (Gmail) instead of Promotions, do this once: drag this email into Primary and click "yes" on the dialog Gmail shows you. Two clicks; saves you missing every issue.
— {{senderName}}Hi {{firstName}},
You've been on the list for two weeks. If two issues landed and you read one or both, would you forward {{newsletter}} to one person who might like it? That's how the list grows.
If it hasn't landed — let me know what's missing and I'll fix it.
— {{senderName}}Newsletter welcomes are about building the reply habit. Ask one clear question on day 0; over 80% of replies come from that single ask. The follow-up emails reinforce what to expect and seed early authority by sharing the best back-catalog piece — never the most recent one.
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