(See sequence steps for full flow.)
Hi {{firstName}},
Most trial signups never come back. Don't be one — 2 minutes now beats forgetting in a week.
The one thing to do: {{firstActivationStep}}.
[Take the first step]
We don't ask for a credit card. We don't auto-bill. We don't email you 12 times. Three emails, including this one.
— {{senderName}}Hi {{firstName}},
You've been in {{product}} for three days. If you have five free minutes today, here's what to do — and what you'll have at the end of it:
1. Open {{specificView}}
2. {{specificAction}}
3. You'll have {{concreteOutput}} in your hands.
That's it. Five minutes, real output.
[Open {{specificView}}]
— {{senderName}}Hi {{firstName}},
Halfway through your trial. A few straight answers about what happens next:
- After 14 days, your account goes view-only. Your data isn't deleted.
- We never auto-charge. You have to actively pick a plan.
- The free tier (yes, we have one) keeps the core feature working forever.
[See plans]
If pricing is the only thing stopping you from going further into the trial, reply and tell me. I'd rather know.
— {{senderName}}Hi {{firstName}},
Two days left on your trial. The most useful thing I can do is point you at one workflow our happiest customers settle into:
{{customerSuccessWorkflow}}
If that's the thing you'd actually do daily, the paid plan is worth it. If not, the free tier still covers the basics.
Either way — your account stays. No drama.
[See plans]
— {{senderName}}No-CC trials skew low-intent, so the welcome sequence has to overinvest in the first activation step. Each email should re-anchor the question 'is this worth my time?' rather than 'how do I use feature X?' The 4-step rhythm: activate, prove value, defuse pricing fear, ask.
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