Re-engagement survey

Re-engagementLapsed paid usersshort lengthre-engagementsaassurvey

Subject

Two questions — 30 seconds

Preheader

Decide if we're worth staying on.

Body

Hi {{firstName}},

You're still on a paid plan but haven't used {{product}} in {{lapseDays}} days. Two questions:

1. Are you planning to come back?
2. If not, what would you need to make it worth it?

[Answer in 30 seconds]({{surveyURL}})

You can also reply directly. Two sentences is fine.

— {{senderName}}

Suggested CTA

Answer two questions

Why this works

Re-engagement surveys to paid-but-dormant users are the highest-EV churn signal you can get. Keep it to two questions; longer surveys depress response rate. The answers tell you both what's broken and which segments to save with a save-offer.

What to do with this

Paste into our editor and rewrite for your audience.
Score the final draft against our rubric (clarity, CTA, persuasion, spam, AI-likeness).
For sequences, run the coherence check after you've adapted all the steps.

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Re-engagement survey

Re-engagementLapsed paid usersshort lengthre-engagementsaassurvey

Subject

Two questions — 30 seconds

Preheader

Decide if we're worth staying on.

Body

Hi {{firstName}},

You're still on a paid plan but haven't used {{product}} in {{lapseDays}} days. Two questions:

1. Are you planning to come back?
2. If not, what would you need to make it worth it?

[Answer in 30 seconds]({{surveyURL}})

You can also reply directly. Two sentences is fine.

— {{senderName}}

Suggested CTA

Answer two questions

Why this works

What to do with this

Paste into our editor and rewrite for your audience.
Score the final draft against our rubric (clarity, CTA, persuasion, spam, AI-likeness).
For sequences, run the coherence check after you've adapted all the steps.

Related templates

Re-engagement

Power-user re-engagement (asking for help)

Top usage power users gone quiet

Winback

Winback after paid cancel

SaaS user who canceled paid plan

Winback

Post-cancellation survey

Just-canceled paid user

Want to write a better one?

Drop your draft into our editor. One anonymous run, no signup required.

Try the editor Browse templates