Hi {{firstName}},
People keep asking when we'll add {{trendyFeature}}. The short answer: probably never. The long answer is worth your time if you care about where the product is going.
In one paragraph:
We think {{trendyFeature}} would shift {{product}}'s incentives away from {{coreValue}}. The companies that build this kind of feature usually become {{whatTheyBecome}}. We don't want to be that, and we don't think it's the product you signed up for.
If you do need {{trendyFeature}}, [{{alternativeTool}}]({{alternativeURL}}) is a good option. We'd rather you use the right tool than the wrong version of ours.
— {{founderName}}Transparency about what you're NOT building is unusual and earns long-term loyalty. Naming the competitor that does the thing you don't is the strongest version of this move — it signals confidence and clarity. Don't run this template more than 2–3 times a year; it loses force.
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