Hi {{firstName}},
The {{productName}} is back — restock drops at 12pm ET, Thursday.
If last drop is a guide: ~3 hours to sell out, smaller sizes faster.
[Get the SMS notification]({{smsURL}})
If you'd rather not race the clock, the next restock is {{nextRestockEstimate}}.
— The {{brand}} teamDrops work as marketing when scarcity is real (small-batch, real sell-out history). Always offer the alternative (next restock) — it captures buyers who can't make the drop and keeps them on the list. Faking sell-outs erodes the entire model.
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