Hi {{firstName}},
I read the Q3 earnings call transcript yesterday — specifically the section where {{ceoName}} called out expansion revenue as a focus for next year.
In our work with similar PLG companies, the single biggest lever for expansion is the lifecycle of in-product upsell prompts and the emails that surround them. We helped {{exampleCompany}} grow NRR from 108% to 121% over four quarters by rewriting the upgrade-trigger emails.
I'd like to spend 20 minutes walking you through what we'd test at {{company}}. I'll show three specific email moments where I think you're leaving money on the table.
Open to that?
— {{senderFirstName}}Enterprise outreach must clear a higher specificity bar. Reading the earnings call signals genuine effort. Naming the exec, citing the exact line, anchoring to a metric the CMO already cares about — that's the work. The 20-minute call ask is justified because you've already spent an hour preparing.
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