Low-AOV cart recovery (jokey)

Why this works

For sub-$50 carts, lightness works better than gravitas. The buyer doesn't need to be sold — they need to be reminded and given a path of least resistance. Brand voice matters here: this template only works for brands whose voice is playful elsewhere. A serious brand using jokey copy reads as inauthentic.

What to do with this

• Paste into our editor and rewrite for your audience.
• Score the final draft against our rubric (clarity, CTA, persuasion, spam, AI-likeness).
• For sequences, run the coherence check after you've adapted all the steps.

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