Hi {{firstName}},
You checked your cart twice but didn't pull the trigger. We noticed.
Here's a one-time 10% off — code COMEBACK10. Good for the next 48 hours, then it's gone.
Your cart's still saved.
[Use COMEBACK10]
(If you've decided against it, no hard feelings. We won't send another cart email.)Save discounts for the third touch — sooner trains buyers to wait. The closing line ('we won't send another cart email') is unusual and powerful: it tells the buyer the offer is real and ends the pestering, which paradoxically increases the close rate. Honor that promise in your automation.
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