Cart recovery — bundle upsell

Abandoned cartCart-abandoner with a single high-margin itemshort lengthcartupsellbundleecommerce

Subject

Pair your {{productName}} with this?

Preheader

Costs less than 30% extra, used together by most customers.

Body

Hi {{firstName}},

Your cart's still saved. Quick note: 73% of customers who buy the {{productName}} also pick up the {{accessoryName}}.

You can add it from your cart in one click — bundle pricing applies automatically (~25% off both vs. buying separately).

[Add the bundle]

Or finish with just the {{productName}} — also fine. The link in your last email still works.

Suggested CTA

See the pairing

Why this works

Cart-abandon emails are a strong place to introduce a bundle, but only if the bundle pricing is actually better than buying separately. Faking 'bundle savings' on items that aren't really cheaper together is the number-one trust killer in DTC. Use real attach-rate data ('73% of customers') only when you have it.

What to do with this

Paste into our editor and rewrite for your audience.
Score the final draft against our rubric (clarity, CTA, persuasion, spam, AI-likeness).
For sequences, run the coherence check after you've adapted all the steps.

Related templates

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High-AOV cart recovery (white-glove)

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Drop your draft into our editor. One anonymous run, no signup required.

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Cart recovery — bundle upsell

Abandoned cartCart-abandoner with a single high-margin itemshort lengthcartupsellbundleecommerce

Subject

Pair your {{productName}} with this?

Preheader

Costs less than 30% extra, used together by most customers.

Body

Hi {{firstName}},

Your cart's still saved. Quick note: 73% of customers who buy the {{productName}} also pick up the {{accessoryName}}.

You can add it from your cart in one click — bundle pricing applies automatically (~25% off both vs. buying separately).

[Add the bundle]

Or finish with just the {{productName}} — also fine. The link in your last email still works.

Suggested CTA

See the pairing

Why this works

What to do with this

Paste into our editor and rewrite for your audience.
Score the final draft against our rubric (clarity, CTA, persuasion, spam, AI-likeness).
For sequences, run the coherence check after you've adapted all the steps.

Related templates

Abandoned cart

Cart recovery — 1 hour reminder

Logged-in DTC shopper

Abandoned cart

High-AOV cart recovery (white-glove)

Shoppers abandoning carts over $300

Announcement

Post-purchase cross-sell (day 14)

Customer 14 days post-delivery

Want to write a better one?

Drop your draft into our editor. One anonymous run, no signup required.

Try the editor Browse templates