Abandoned cart subject lines

10 examples

1. 1.You left something at {{brand}}
2. 2.Still thinking it over?
3. 3.10% off, since you came back to look
4. 4.Last call: 15% off your cart
5. 5.Questions about your {{productName}}?
6. 6.We covered the shipping
7. 7.Restocking your {{lastPurchase}}?
8. 8.Your cart's still here
9. 9.Pair your {{productName}} with this?
10. 10.One-time or subscription?

What makes these work

Cart-abandonment subjects work best when they sound like a service reminder rather than a sales push. The first email of the sequence (typically 1 hour after abandon) should be soft — the buyer hasn't decided to walk away, they just got distracted. 'You left something at {{brand}}' beats 'COME BACK NOW' on every metric. The second email (24 hours) can introduce objection-handling framing ('Still thinking it over?' or 'Questions about sizing?'). The third (72 hours) can lead with the discount ('10% off, since you came back to look'). The fourth (5+ days) is the final-call with a real deadline. Across all four, avoid faking urgency or stock scarcity — buyers are increasingly pattern-matching these as manipulation, and the engagement penalty compounds over the sequence. Replenishment-flavored carts (returning customer refilling a previous order) deserve a different opener entirely: 'Restocking your {{lastPurchase}}?' lands better than the generic cart subject.

Templates that use these patterns